What are QR CODES? 

  

A quick search of Google shows 22 million hits for QR Codes but they are virtually unknown here in the US.
In its simplest sense think "print based hypertext link" - simply encode a website URL, text message, SMS message, contact information, vcard, social network or even GPS coordinates into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has QR Code decoding software installed on it, it will fire up and activate the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data. To make things a bit more robust, the QR Code also contains its own error correction data, internal orientation calibration and self-alignment markers. In this way it doesn't matter whether the QR code is upside down or wrapped around a curved surface, the message will still get through.

How to read QR codes with your ANDROID phone
http://www.simplehelp.net/2010-/03/15/how-to-read-qr-codes-with-your-android-phone/

Where did it all start?
http://www.denso-wave.com/qrcode/qrstandard-e.html

What else can it be used for?
http://www.denso-wave.com/en/adcd/product/index.html

 

Fun Videos and Articles
http://www.youtube.com/watch?v=Z7eASGvIGOk&feature=player_embedded

http://www.fastcompany.com/1585822/business-card-just-scan-my-qr-code

http://www.qrmonkey.com/

http://www.beqrious.com/

http://www.qrstuff.com/index.html

http://www.codezqr.com/default.aspx

http://www.mobile-barcodes.com/

 

 

Case Studies
http://www.imediaconnection.com/content/26320.asp

http://www.mindshareworld.com/what-we-do/case-studies/@north-west-airlines-qr

Why would this interest me ?

It's suprising how many marketing opportunities QR codes open up. Here are just a few ideas:

• Concert Flyers -  a customer wants a ticket, zaps the QR code on the flyer, ticket purchased!
• Business Cards - a client zaps the QR code on the back of the card, all the card details are automatically loaded into their phone.
• Vouchers - after a show, a fan zaps the QR code on the back of their ticket stub and receives a free mp3, downloaded direct to their phone.

• Newspapers, magazines, collateral materials - if you read something interesting you can scan for additional information such as a research article, website, video or contact information.

 

• Point of sale coupons -simply bring the code in to a retail outlet and have them scan the coupon right from your phone.

 

From Google Maps

More Information
For more information about QR Codes, try these sites:

               


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